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Scheduled

ICE Barcelona 2027 merch for exhibitors in Barcelona

For gaming, iGaming, betting, casino, esports, lottery and sports-betting teams attending ICE Barcelona who need branded apparel, booth giveaways, lead-capture gifts and VIP kits ready for the world's largest B2B gaming event with 600+ exhibitors and free trade entry.

Merch planning for attendees

Dates
Venue
Fira Barcelona Gran Via, Barcelona

ICE Barcelona is the world's largest B2B gaming event, drawing operators, studios, suppliers and affiliates from across Europe, the CIS and Latin America. For teams flying in from Istanbul, Ankara and other regional hubs, the scale of the show shapes the merch brief: apparel, giveaways and lead-capture items must cover three full days of stand traffic, and the production calendar needs to clear customs and road freight well before the January window. Free trade entry means visitor volumes run high, so volume planning and per-recipient labelling deserve extra attention.

Recommended event merch mix

Booth staff apparel

Branded T-shirts, polos and light layers in size splits for setup, host and tear-down shifts across all three days.

High-volume giveaways

Lanyards, tote bags, notebooks, pens and reusable bottles sized for fast booth hand-out at the show's high-traffic stand zones.

Lead-capture gifts

Power banks, charging cables and desk accessories reserved for the qualified conversations that matter most.

VIP and speaker kits

Premium notebooks, drinkware and compact gift boxes prepared by recipient tier for speakers and hosted buyers.

Production and venue logistics

Fira Barcelona Gran Via is a large exhibition complex with strict access windows and freight-slot rules for every exhibitor. Confirm artwork, quantities, packaging and the named receiving contact before production. Venue delivery rules, access windows and stand numbers must be checked against the current exhibitor manual; the venue should never be treated as an unrestricted parcel address. Many teams also keep a small backup allocation at their hotel for replacements during the show.

Planning timeline

  1. 10–12 weeks: lock the item list, quantities and print methods; production capacity tightens across December.
  2. 6–7 weeks: approve a physical or production-grade sample and confirm branding colours.
  3. 3–4 weeks: finish production, quality control and per-recipient labelling.
  4. Final week: reconfirm the delivery window, consignee, stand number and on-site contact.

Frequently asked questions

When should we place the order?

Ten to twelve weeks is the safe window for ICE Barcelona-bound shipments. Production capacity across December tightens quickly, and the January window does not leave room for late rework.

Can the order go straight to the venue?

Only when the organiser or venue has confirmed the delivery window, freight route and named consignee. Fira Barcelona Gran Via runs tight access windows during build-up days.

Can we split the order by audience?

Yes. Staff apparel, general giveaways, qualified-lead gifts and VIP kits can be packed and labelled as separate allocations so the booth team can run each tier independently across all three days.

Is Corp-Merch a partner or official supplier of the event?

No. Corp-Merch is an independent supplier that helps participating companies prepare their own merch. It does not organise, sponsor or represent the event.

Corp-Merch is an independent supplier to participating companies. This page helps teams prepare their own merch for the event; it does not represent the organiser, the venue or any sponsor.

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