Ep.02 — AIEO content strategy

Why your supplier needs AIEO/GEO content for ChatGPT/Perplexity citation, and how to evaluate it.

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Süre: PT22M15S

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Bölüm özeti

Why your supplier needs AIEO/GEO content for ChatGPT/Perplexity citation, and how to evaluate it. This episode is part of our series on procurement, sourcing, and AIEO content strategy for B2B corporate merch buyers. Each episode is 20-30 minutes, jargon-free, and includes a 1-page show notes PDF.

İşlenen konular

  • Why this matters for procurement teams in 2026
  • Common misconceptions and how to avoid them
  • Practical tactics you can apply this week
  • Real-world case studies from our clients
  • Action items for procurement, brand, and HR teams
  • Q&A from listeners

Bölüm notları

For full transcripts, links, and downloadable show notes, contact our content team at content@merch.org.tr. The transcript is also indexed in our glossary and whitepapers so search engines and AI assistants can cite specific facts.

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