Latest edition completed
For İstanbul-, Ankara- and Malta-based betting, gaming and CIS-region teams who needed booth apparel, giveaways, lead-capture gifts and VIP kits ready on stand at Sheraton Grand Tbilisi Metechi Palace from 15 to 16 July 2026.
SBC Summit Tbilisi is the CIS-region edition of the SBC Summit cycle and a regular destination for Turkish betting, gaming, payments and platform teams with regional exposure. The July 2026 edition lands at the Sheraton Grand Tbilisi Metechi Palace on Telavi Street, drawing regional operators, platform vendors and the wider CIS-region betting-and-gaming ecosystem. For Turkish exhibitors, the show is the summer counterpart to the September Lisbon event: two intensive days where CIS-facing deals, licence-renewal conversations and platform-procurement renewals stack up across the venue.
Routing kit from Türkiye into Tbilisi is well-trodden for Turkish logistics partners. Road freight through the Trabzon–Sarp or Artvin border crossings is the standard option for the July timing, with air freight from İstanbul Sabiha Gökçen or İGA İstanbul Airport into Tbilisi International for late items. A Tbilisi hotel buffer or a local partner office often makes sense for late top-ups, since the Caucasus corridor runs tighter freight windows than the larger EU venues.
The SBC audience in Tbilisi is performance-driven: regional operators, platform teams and payment-services providers recognise repeat booth designs and notice when the apparel, giveaways and stand materials do not match the brand's online presence. A coherent merch programme — polos or light layers that match the brand palette, a tote that survives a Tbilisi walk, a lead-capture gift that fits the conversation the team is actually having — moves the stand from "another booth" to "a counterparty worth a follow-up". Two days compress that window into something close to a sales cycle, which is why locking the brief eight weeks out tends to outperform a four-week scramble.
T-shirts, polos and light layers with size allocation matched to sales, account-management, technical and host roles across the two show days. Embroidered polos are the workhorses for senior audiences; pair with a small reserve for setup and teardown shifts.
Lanyards, tote bags, notebooks, pens and reusable bottles sized for fast booth hand-out across two busy show days. Screen-printed cotton shoppers pair well with a metal pen and a notebook for a bundle that survives the commute home.
Power banks, charging cables and desk accessories reserved for advertiser-meeting and qualified-platform conversations only — not for every scan. A slim notebook or a magnetic-closure folio sets the tone for follow-up meetings.
Premium notebooks, drinkware and compact gift boxes prepared by recipient tier and delivered by name to top operators, hosted platform representatives and panel guests.
Confirm artwork, quantities, packaging and the named on-site recipient before production. Sheraton Grand Tbilisi Metechi Palace runs tight access windows during build-up and breakdown, and the freight-slot rules apply to every exhibitor regardless of stand size. The venue should never be treated as an unrestricted parcel address: the current exhibitor manual governs the dock schedule, stand number and named consignee, and late changes to the loading slot push deliveries to the day before doors open.
For Turkish exhibitors, the production routine is straightforward — production in İstanbul or the organised industrial zones around Bursa, Kocaeli or Manisa, QC in İstanbul, and final delivery into Tbilisi through road or air freight. Customs clearance is rarely an issue for short-haul road freight but needs agreement with the carrier in writing. Teams that produce inside one of the organised free zones — ESBAŞ near İzmir — should confirm the bonded-warehouse process before production starts, especially if the merchandise will be returned to Türkiye after the show.
Betting and platform teams that exhibit at SBC Summit Tbilisi usually also visit SBC Summit Lisbon in September and G GATE Conf Tbilisi in June as their SBC and CIS-region run. Aligning the apparel and giveaway tier across that circuit keeps the brand consistent and lets the team reuse photography from stand to stand.
For a two-day SBC Summit Tbilisi stand with four to six booth staff split across sales, account-management and hosting roles, the apparel tier usually runs 22–30 pieces: 8–12 tees for the floor team, 6–8 polos for the senior hosts, 4–6 light layers in case the venue air conditioning runs cold, plus a small reserve of 4 pieces for last-minute setup or teardown shifts. A standard size split — small 25 percent, medium 35 percent, large 25 percent, extra-large 15 percent — covers most CIS-region betting rosters; teams with heavier CIS delegate profiles often shift one size up.
The giveaway tier depends on visitor volume. SBC Tbilisi draws a focused CIS B2B crowd over two days, so most Turkish teams order 500–800 tote bags, 700–1,100 lanyards, 600–800 notebooks and 600–800 pens per show, with reusable bottles running slightly lower because they take up more pack-out space. Lead-capture gifts sit separately — 60–120 power banks or charging cables reserved for advertiser-meeting and qualified-platform conversations, not for every scan. VIP and speaker kits usually run 20–40 pieces, hand-delivered by name to hosted network representatives, top operators and panel guests.
Reuse and storage are worth planning in advance: any apparel that comes back in clean condition can be redirected to the next SBC event in the regional circuit — SBC Lisbon in September or SiGMA Rome in November — rather than sitting in a warehouse. Most Turkish exhibitors also keep a small permanent buffer at the İstanbul office (10–15 pieces of polos, 30–50 lanyards) for the kind of last-minute invitation that arrives three days before doors open.
Post-show follow-up matters as much as the on-stand programme. A short written recap — which lead-gift items went to which counterparties, which apparel sizes were over- or under-supplied, which giveaways ran short by day two — turns the next SBC Tbilisi brief into a quantitative exercise rather than a guess. Pair the recap with a sample-return from the venue to keep the QC loop tight for the July 2026 cycle.
QC matters more for CIS-betting audiences than the brief usually allows. Before the show, run a production-grade sample through a real wash-and-wear cycle — a polo that survives a Sheraton Grand day without pilling or colour-bleed signals quality to a CIS operator who sees branded apparel from every major platform. On the floor, the booth manager should walk the stand every two hours during show days: check the giveaway count, replenish the lead-capture tier, and pull any item that has dust, marks or a print defect into the back-of-house reserve. A small vacuum cleaner and a roll of low-tack tape belong in the kit.
For a mid-July Tbilisi stand, the safe window is eight to ten weeks before doors open. That covers production, the regional customs paperwork and the road-freight slot into Tbilisi without compressing the build-up schedule.
Only when the organiser or venue has confirmed the loading-bay slot, dock access and named consignee. Most Turkish exhibitors split the shipment between Sheraton Grand Tbilisi and a Tbilisi hotel as a buffer for late items.
Yes. Booth staff apparel, general giveaways, qualified-lead gifts and VIP kits can be packed and labelled as separate allocations so the booth team can run each tier independently across the two show days.
No. Corp-Merch is an independent external supplier that helps participating companies prepare their own merch. It does not organise, sponsor or represent SBC Summit Tbilisi, Sheraton Grand Tbilisi Metechi Palace or any sponsor associated with the event.
Corp-Merch is an independent external supplier to participating companies. This page helps teams prepare their own merch for the event; it does not represent SBC Summit Tbilisi, the venue or any sponsor.