Scheduled
For İstanbul- and Ankara-based digital product teams, marketing leaders and founders who need booth apparel, giveaways, lead-capture gifts and VIP kits ready on stand at Haliç Congress Center on 22–23 October 2026.
Webrazzi Summit has been the meeting point for the Turkish digital economy for more than a decade, and the 2026 edition lands again at Haliç Congress Center on the Golden Horn. Operators from the İstanbul ecosystem — product teams, growth marketers, programmatic buyers, adtech and martech founders — treat it as the autumn kick-off that sets the tone for the final quarter of the year. The audience is split between local product and growth teams from Maslak, Levent and Ataşehir and visiting regional players who fly in for two days of meetings. The merch programme on stand shapes how those conversations land: booth apparel keeps the team recognisable across the show floor, and the right mix of giveaways and lead-capture gifts determines whether a scan becomes a follow-up.
For Turkish teams sourcing through İstanbul production, the short domestic hop from any of the major Atatürk, Sabiha Gökçen or İGA Istanbul Airport logistics corridors to Sütlüce makes this one of the easier shows on the calendar for late top-ups or last-mile corrections. The venue district sits a short drive from Şişli-Mecidiyeköy and the E-5 corridor, so express hotel or office delivery for replacement stock is realistic even when setup windows compress.
Webrazzi's audience skews senior and product-aware. Visitors recognise repeat booth designs from year to year and notice when the apparel, giveaways and stand materials do not match the brand's online presence. A coherent merch programme — polos or light layers that match the brand palette, a tote bag that earns its place in a daily commuter run, a lead-capture gift that fits the conversation the team is actually having — moves the stand from "another booth" to "a brand worth a follow-up". The two-day format compresses that window, which is why locking the brief eight weeks out tends to outperform a four-week scramble.
T-shirts, polos and light layers in size splits for the founder, sales, growth and demo roles on stand. Embroidered polos and screen-printed tees are the workhorses for senior audiences, with a small reserve for setup and teardown.
Lanyards, tote bags, notebooks, pens and reusable bottles sized for fast booth hand-out across two show days. Screen-printed cotton shoppers pair well with a notepad and a metal pen for a bundle that survives the commute home.
Power banks, charging cables and desk accessories reserved for qualified conversations only — not for every scan. A branded notebook with a magnetic closure or a slim power bank sets the tone for follow-up meetings.
Premium notebooks, drinkware and compact gift boxes prepared by recipient tier and delivered by name to investors, panel guests and hosted partner meetings.
Confirm artwork, quantities, packaging and the named on-site recipient before production. Haliç Congress Center runs strict setup and breakdown windows, and the loading-bay access along Sütlüce is shared with other events in the building. The venue should never be treated as an unrestricted parcel address: the current exhibitor manual governs the freight slot, dock access and the named consignee, and last-minute changes to the loading window can push deliveries to the day before doors open.
For Turkish exhibitors, the production routine is straightforward — production in İstanbul or the organised-industrial zones around Manisa, Kocaeli or Bursa, QC in İstanbul, and final-mile delivery into Sütlüce. The planning routine is more important: artwork lock, sample approval, finished-goods QC and stand-number confirmation need to happen in that order, and a small buffer allocation should stay in the office or hotel for day-one top-ups. Customs clearance is rarely an issue for a fully domestic programme, but if any kit is being produced at a partner facility inside one of the organised free zones — ESBAŞ near İzmir, ASBAŞ in Antalya or KASBAŞ in Kayseri — the bonded-warehouse process needs to be agreed in writing before production starts.
Teams that exhibit at Webrazzi usually also run stands at Webrazzi Summit, İstanbul Tech Summit and the Webrazzi Awards cycle, with secondary appearances at Turkcell Expo. Aligning the apparel and giveaway tier across that circuit keeps the brand consistent and lets the team reuse photography and booth copy from event to event.
For a typical two-day Webrazzi Summit stand with six booth staff split across sales, growth and demo roles, the apparel tier usually runs 24–32 pieces: 10–12 tees for the floor team, 6–8 polos for the senior hosts, 4–6 light layers in case the venue air conditioning runs cold, plus a small reserve of 4 pieces for last-minute setup or teardown shifts. A standard size split — small 25 percent, medium 35 percent, large 25 percent, extra-large 15 percent — covers most product-team rosters; teams with heavier European and MENA delegate profiles sometimes shift two sizes up.
The giveaway tier depends on visitor volume. Webrazzi draws a concentrated product and marketing crowd, so most teams order 500–800 tote bags, 800–1,200 lanyards, 600–800 notebooks and 600–800 pens per show day, with reusable bottles running slightly lower because they take up more pack-out space. Lead-capture gifts sit separately — 60–100 power banks or charging cables reserved for the conversations the team actually wants to follow up on, not for every scan. VIP and speaker kits usually run 20–40 pieces, hand-delivered by name to investors, panel guests and hosted partner meetings.
Reuse and storage are worth planning in advance: any apparel that comes back in clean condition can be redirected to the next event in the Turkish circuit — Istanbul Tech Summit in November or a regional partner programme — rather than sitting in a warehouse. Most Turkish exhibitors also keep a small permanent buffer at the office (10–15 pieces of polos, 30–50 lanyards) for the kind of last-minute invitation that arrives three days before doors open.
Post-show follow-up matters as much as the on-stand programme. A short written recap — which lead-gift items went to which counterparties, which apparel sizes were over- or under-supplied, which giveaways ran short by day two — turns the next Webrazzi Summit brief into a quantitative exercise rather than a guess. Pair the recap with a sample-return from the venue to keep the QC loop tight for the October 2026 cycle.
QC matters more for tech audiences than the brief usually allows. Before the show, run a production-grade sample through a real wash-and-wear cycle — a tee that survives a Haliç day without pilling or colour-bleed signals quality to a Webrazzi visitor who knows the brand from its online channels. On the floor, the booth manager should walk the stand every two hours during show days: check the giveaway count, replenish the lead-capture tier, and pull any item that has dust, marks or a print defect into the back-of-house reserve. A small vacuum cleaner and a roll of low-tack tape belong in the kit.
For an October Haliç stand, the safe window is eight to ten weeks before doors open. That allows for production-grade sampling, branding approvals and a final-mile slot into Sütlüce without compressing the setup window.
Only when the organiser or venue has confirmed the loading-bay slot, dock access and named consignee. Most İstanbul exhibitors split the shipment between the venue and a nearby office or hotel as a buffer for late items.
Yes. Booth staff apparel, general giveaways, qualified-lead gifts and VIP kits can be packed and labelled as separate allocations so the booth team can run each tier independently across the two show days.
No. Corp-Merch is an independent external supplier that helps participating companies prepare their own merch. It does not organise, sponsor or represent Webrazzi, Haliç Congress Center or any media partner associated with the event.
Corp-Merch is an independent external supplier to participating companies. This page helps teams prepare their own merch for the event; it does not represent Webrazzi, the venue or any sponsor.